From Wego to Barba

16 February 2018

Next week Wednesday the 21st of February, Adrien Ravon will present the ongoing research undertaken at The Why Factory:
‘From Wego to Barba, building a fully adaptable environment’



28 December 2017

The Exhibition entitled City of Lego opened its doors last week featuring 5 Lego Towers produced by the Why Factory students for the Porous City research.

Final Review IIT

OnTheGo Final Review

30 November 2017

The final review of the OnTheGo Studio took place with Felix Madrazo, Wiel Arets and Winy Maas. “IIT Architecture meets The Why Factory.”

Copy Paste Book Cover


17 October 2017

Copy Paste is the tenth book in the Why Factory’s Future Cities Series.

Copy Paste is an invitation to copy with finesse and skill.

Copy Paste understands the past as a vast archive on which we can and must build.

Copy Paste is a reader in the art of evolution.

Copy Paste is a bad ass copy guide.

Calling All Visionaries

Calling All Visionaries !

12 September 2017

It is time to fill in the gap left vacant by fleeting city thinkers.
It is time to take a position on how we want to live in the future.
It is time for a visionary city.


Winy Maas’ Lecture at Design Indaba Watch it Online

07 July 2017

Watch Winy Maas’ lecture at the Indaba Festival in Cape Town, where he presented some of the research undertaken by The Why Factory.   From Design Indaba Website: If you are reading this while sitting in one of the world’s big cities chances are that you’re in a tall grey-looking building overlooking several more of […]



14 December 2016

The Official College of Architects of Madrid (COAM) in collaboration with The Why Factory and TU Delft announce the opening of the exhibition “The Why Factory: Research, teaching and public engagement (2006-2016)” reflecting on a decade’s research on the future of cities. The exhibition is organized around nine claims along which the activity of The […]


What if…?

21 September 2016

What if cars disappear? What if the planet enters a new ice age? What if we are forced to live in complete autarchy?… Having understood that there is a multitude of components with an impact in the 11 billion people city footprint, students proposed a list of future scenarios at the scale of (y)our world, […]



21 September 2016

For five days, architecture students from TU Delft, IIT Chicago and Columbia GSAPP developed an (almost) infinite matrix of components in order to measure human settlement at a global scale. Our aim is to develop a quantitative analysis of the global footprint of a 11 billion people city. Can we depict the world in an […]



21 September 2016

What do 11 billion people need? What does one person need? During this workshop, we have analyses typologies, heights, floor area ratios, accessibility, energy, biodiversity, food, automation… We have measured and compared all that can be quantified. But we did not not avoid getting to the bottom of the matter, to the bottom of the […]


Winy Maas joins GSAPP Master in Advanced Architectural Design

07 September 2016

During the Fall semester 2016, The Why factory will host a design studio at Columbia University in the City of New York, taught be Winy Maas, Javier Arpa and Adrien Ravon. The studio “Our World, Our City, Our Block” is being launched simultaneously by The Why Factory in the United States and The Netherlands, and will also be […]

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22 August 2016

What does it take for a city to become world-class? And who decides? It’s not enough to look at a city’s economic performance. Great cities have always offered a more fundamental, abstract quality – a quality that no single ranking system has yet been able to measure. Hong Kong Fantasies tries to define that quality, […]


T?F supports our Dean’s vision of the future of education at TU Delft: A+A+A

24 May 2016

What will our discipline look like in future? What will be happening in the world and how will this influence us? Our teaching? Our research topics? How are we preparing for this?

Today, our Dean, Peter Russell engaged an open discussion on the future Faculty Architecture & Built Environment, presenting his vision of the future of education at TU Delft: A+A+A (Automation, Africa, Agility)



24 May 2016

Winy Maas is to talk about the future of Rotterdam in an event which marks the opening of the Rotterdam Architecture Month 2016, in the old Kriterion Cinema. The event forms part of a month of events organised with Rotterdam Viert De Stad! at the top of The Stairs which mark 75 years of reconstruction in the city. Registration is necessary.


Winy Maas to give a lecture at IAAC in Barcelona on the 17th of May 2016

12 May 2016

MVRDV co-founder Winy Maas will be giving a lecture at the Institute for Advanced Architecture of Catalonia in Barcelona. The talk forms part of their spring lecture series 2016 which has also seen presentations from a wide range of local and international architects, artists and technologists. The lecture will cover the works and projects of MVRDV […]


T?F at IAAC – Robotic CIty, the library of speculations

06 May 2016

This semester, T?F’s “Actualities Workshop” brings students from theFaculty of Architecture TU Delft to IAAC in Barcelona. During a five-day workshop, students from Delft and from MaCT have worked on “The Robotic City, the Library of Speculations”. This workshop is part of a longer term seminar that The Why Factory is teaching at IAAC, within the Master in […]

Javier Arpa

Javier Arpa joins The Why Factory

10 March 2016

Effective January 1st, 2016, Javier Arpa is the new Research and Education Coordinator of The Why Factory at TU Delft. Javier Arpa is an architecture and urbanism author, curator, researcher and lecturer. Having completed a Master of Science in Architecture at the Delft University of Technology, Javier specializes in the dissemination of architectural and urban design practice.



02 February 2016

T?F offers several studios per semester. They start with a statement on the future of urban life. Based on this statement future scenarios will be developed leading to visionary, city-related designs. The studios include highly integrated research and design aspects. Long-term projects will be accompanied by shorter studies and workshops. The projects can have various scales. However, they all contribute to observations of the city.


T?F Msc4 Graduation Studio

02 February 2016

Our Msc4 Graduation Studio continues at TU Delft.
The Studio, taught by Prof. Winy Maas and Adrien Ravon is a continuation of the Wegocity project, and explores the potentials of housing and adaptability over time. Final reviews will take place in June 2016.


T?F to teach a Studio at IIT in Chicago

02 February 2016

WegoCity, Tailor Made Housing

The collaboration between T?F and IIT continues; This semester in Chicago. The Cloud studio Wegocity: Tailor Made Housing will be taught by Prof. Winy Maas, Felix Madrazo and John Manaves.


Wegocity graduation studio in Delft

30 April 2015

 TWF will open a graduation studio on the topic (W)egocity. (W)egocity investigates the freedom of designing and making one’s own dream house under dense circumstances. There are so many possible houses, but the current production of towers and slabs reduces the variety into basically extrusions of the same floor plans. How to improve this? What different […]


Egocity: The Exhibition

18 February 2015

You are invited to see and interact with the work of the MSc1 studio “Egocity”. The exhibition is taking place at the Faculty of Architecture at the Delft University of Technology in the Oostserre from Monday the 16th to Friday the 20th.

Evolving Room 3

Best Graduation Project of the Faculty of Architecture

10 September 2014

The graduation project Evolving Room by Stavros Gargaretas has been selected as Best Graduation Project of the Faculty of Architecture 2013 – 2014. Stavros project, which is part of The Why Factory’s Adaptive City Graduation Studio, simulates an extreme architecture based on real-time ergonomics and space efficiency. Stavros combines live scale test settings with hypothetical materials in his search for space efficiency. The result is a fascinating visionary narrative, which describes requirements, possible benefits and limitations of a fully-adaptable environment.

new studios spring

New studios in Delft: 3D Nature and Superkampung

20 November 2013

For our MSc program in Delft, we offer two new studios in spring 2014: an MSc2 studio on 3D Nature and a graduation studio with the title Superkampung revisited. Both studios will build up on earlier projects. The enrollment period for the spring semester will start on 25 November and run until 6 December 2013.

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new why factory website!

10 November 2013

The Why Factory proudly presents its new website! Our new site gives a comprehensive overview on all the material, which we produced in the last years. You can browse through all the past studios and workshops, get an overview on our publications and keep updated on our current and upcoming activities. Don’t miss the video section! We start our new website with an overview of our current and most recent activities. More material from our archives will be added in the coming weeks. We will to keep this site updated regularly, so please come back to have a look!

Green Dream

Green Dream Reprinted

28 October 2013

The new print run of the Green Dream will soon be available for sale. The second book of the Why Factory, which was published in 2010, had been out of print for a while. Now NAi publishers are preparing on this book on sustainability and how it plays out in the future city.


Design Studios in Delft and Hong Kong

01 September 2013

This fall, the Why Factory starts parallel studios in Delft and at the Hong Kong University of Technology. At the HKU, ‘Tower Revolution’ will challenge todays high rise building in Hong Kong. In Delft, two new studios will be running parallel: Transformer Installations and 3D Nature.



09 August 2013

Under the title ‘The Vertical Village – Individual, Informal, Intense Taipei’ the exhibition explores the rapid urban transformation of East Asia, the qualities of urban villages, and the potential to develop much denser, vertical settlements as a radical alternative to the identical block-like architecture of standardised units and their consequences for city life. The exhibition, which itself is designed as an urban village, consists of analytical research, various documentaries and animations, two software tools for urban development, and a scale model of a possible Vertical Village developed by MVRDV. Visitors can design their ideal house and compose their own Vertical Village with the parametric software packages.

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14 March 2013

The Why Factory has been invited to present the PorousCity LEGO skyscrapers at the leading Real Estate event for property professionals (MIPIM) this March in Cannes, France. The event will take place from 12-15 March 2013.


Porous City Exhibition and Debate

05 March 2013

On 5-15 March 2013 T?F showed the results of the Msc1/2 studio research on applications of porosity to urbanism. The exhibition was followed by a debate on the implications and benefits of a porous structure for the city. With Taeke de Jong, Han Meyer, Winy Maas and Alexander Sverdlov.

Porous City BODW HK 2012

MVRDV and T?F at BODW Hong Kong 2012

02 December 2012

MVRDV and The Why Factory in collaboration with the Hong Kong Design Center (HKDC) will present ‘Porous City’ at the 10th edition of BODW, Hong Kong’s annual Business of Design Week. Addressing the evolution of the skyscraper in the Asian context, BODW will showcase 9 LEGO® towers completed this year at the TU Delft and another 101, which students of Hong Kong universities and practicing architects will produce during a workshop run by MVRDV and The Why Factory during BODW. Porous City will be discussed further by Winy Maas during the BODW Forum.

City Shock

The Why Factory’s 6th book comes out

28 September 2012

Next Friday (October 5th, 16:00-17:30) The Why Factory will present its 6th book in the Future Cities series titled City Shock. City Shock shows the world where forecasting seems futile, where predictions are unreliable, and where even the most absurd scenarios are plausible, where many urban planning decisions seem to be governed not by vision – but by fear. Fear of disaster, fear of change, fear of the unknown.

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The Why Factory’s first contribution to the Venice Architecture Biennale

15 August 2012

This year The Why Factory will participate to the Architecture Venice Biennale for the first time. It will contribute to two events, which will be part of the Common Grounds exhibition curated by Sir David Chipperfield. – Together with EFAP The Why Factory will launch EU City Program, a manifestation representing Europe for the first time at the Venice Architecture Biennale. With MVRDV it will present a collaborative project ‘Freeland’ to be shown in the Central Pavilion at the Giardini.


T?F launches a new studio at ETH Zurich

14 August 2012

This semester The Why Factory will for the first time run a design studio at ETH in Zurich. The studio focused on constantly changing and adaptive city titled The Transformer will be led by Winy Maas (Guest Professor), Ulf Hackauf and Adrien Ravon.

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The Why Factory receives Zumtobel Award Honorable Mention

05 July 2012

Ulf Hackauf, Pirjo Haikola and Gonzalo Rivas of The Why Factory received an honorable mention in the Zumtobel Group Award for Sustainability and Humanity in the Built Environment, Research & Initiative category with the project Sunny Water Lilies. The jury awarded one first prize and four honorable mentions.

Vertical Village Seoul

“Welcome to the Vertical Village” Exhibition opens in Seoul

27 June 2012

‘Welcome to the Vertical Village’ exhibition opened at Total Museum of Contemporary Art Seoul. In the exhibition visitors walk through a giant model of a possible Vertical Village to experience its spatial richness and three dimensionality. The show by MVRDV and The Why Factory was opened earlier in Taipei and is now in a totally new design at show in Seoul: a city under rapid transformation, the ideal environment to answer to the ‘block attack’ and propose alternatives. The show is open to public between June 20 and October 7 and features films, an outdoor sculpture and a giant vertical village made of more than 700 objects.

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Winy Maas gives a speech at The European Parliament

13 January 2012

On January 11th Winy Maas spoke at the “Non-City”*… Next City? conference at the European Parliament on “How architecture and urbanism can strengthen Europe?”. The conference was organised by the EFAP (European Forum for Architectural Policies) with the Urban Intergroup of the parliament and was a follow-up on the “Non-City” conference, which took place last year at the European Pairlament. The invited speakers included: Prof. Winy Maas, Mr. Jaap Wiedenhoff (ARUP) and Frédérique Monjanel (VINCI). An inspiring discussion between the speakers, experts from European Economic Social Committee, European Investment Bank, METREX, members of the Parliament, European Commission and representatives of the member States was chaired by Jan Olbrycht – the President of the Urban Intergroup.