The Green Dip Movie

12 December 2019

Why green? What are its capacities? How does green perform? How can green be implemented to our cities? Can we create a database of plant species? Can we create a software to help us do it? Can we invent a series of green elements to be implemented?

Porocity at Mori Art Museum

21 November 2019

How to open up our solid towers?

The Why Factory exhibits 81 porous towers at the Mori Art Museum in Tokyo as part of the exhibition Future and the Arts: AI, Robotics, Cities, Life – How Humanity Will Live Tomorrow.

The Green Dip is here

07 November 2019

This friday the MSc1 students will present The Green Dip. Feel free to join us in the orange room of the faculty from 14:00.

MSc2. NL54 / AMS 20: Urbanisms of hyper population

05 November 2019

In the Spring 2020, The Why factory will initiate a research in collaboration with AMS Institute (Amsterdam Metropolitan Solutions). Witihn this framework, the MSc2 studio of The Why Factory will explore the urbanism(s) capable to accommodate hyper population derived from massive incoming flows of migrants.

The Why Factory Talks

06 September 2019

We are very excited to welcome a group of 42 students to The Why Factory. This years MSc1 Studio on The Green Dip was opened with a day full of The Why Factory Talks and workshops. 

GSAPP The Green Dip workshop

06 September 2019

During the summer a group of GSAPP students came to Delft to participate in a workshop on the green dip. They developed a series of greening trends, greening strategies, greening calculations and a catalog of green qualities.

Planet Maker II: How to simulate the future planet?

03 July 2019

With a big bang, the students presented 66 new planets concluding the Planet Maker 2 Studio. Can we simulate possible scenarios which can change the planet? How to script those future planet scenarios? What do we need to know to achieve this? Who are our key planet actors? How to test their needs and capacities? […]

What if we could fly? Sky City Presentation

25 February 2019

What if we could fly? What would it look like? How would our buildings be configured? What new typologies would emerge? How dense can we live?

The students of the Sky City studio developed a vr experience of the Sky City. This is a video showing the building aggregations creating a new sky urbanism.

Winy Maas, new editor-in-chief of Domus magazine

30 November 2018

The seminal architectural publication Domus presented its new director: Winy Maas. The MVRDV principal and co-founder will head Domus for the upcoming 10 issues as part of the magazine’s new 10x10x10 editorial strategy. Maas is the second Editor-in-Chief selected as part of this 10-year plan, following in the footsteps of Italian architect and designer Michele De Lucchi.

Book Launch and Lecture by Winy Maas

01 November 2018

PoroCity – Opening up Solidity is a manifesto for the introduction of the public realm into the private sphere of our cities. The book provides the tools to make urban porosity socially, environmentally and economically valuable. The book will officially be launched on 6 November, 17:45 at Delft University of Technology and will be available for sale from nai010 booksellers

Planet Maker Studio Final Review

28 June 2018

On July 3, the results of the Planet Maker design studio by The Why Factory in collaboration with RMIT (Melbourne) and UTS (Sidney) will be presented at the orange tribune.

Winy Maas gives a lecture at IAAC

31 May 2018

Winy Maas Prof. Ir. Ing. FRIBA HAIA is one of the co-founding directors of the globally operating architecture and urban planning firm MVRDV, based in Rotterdam, Netherlands, known for projects such as the Expo 2000 and the vision for greater Paris, Grand Paris Plus Petit.

Planet Maker Kickoff

25 April 2018

With the Planet Maker symposium we celebrated the MSc2 Kickoff. We are very excited to start with our ambitious Planet Maker studio.

Planet Maker Symposium

20 April 2018

Tuesday 24 April, The Why Factory will host a series of presentations related to the topic of this semester’s design studio: Planet Maker. Instructors, researchers and former students will show their work.

From Wego to Barba

16 February 2018

Next week Wednesday the 21st of February, Adrien Ravon will present the ongoing research undertaken at The Why Factory:
‘From Wego to Barba, building a fully adaptable environment’


28 December 2017

The Exhibition entitled City of Lego opened its doors last week featuring 5 Lego Towers produced by the Why Factory students for the Porous City research.

OnTheGo Final Review

30 November 2017

The final review of the OnTheGo Studio took place with Felix Madrazo, Wiel Arets and Winy Maas. “IIT Architecture meets The Why Factory.”


17 October 2017

Copy Paste is the tenth book in the Why Factory’s Future Cities Series.

Copy Paste is an invitation to copy with finesse and skill.

Copy Paste understands the past as a vast archive on which we can and must build.

Copy Paste is a reader in the art of evolution.

Copy Paste is a bad ass copy guide.

Calling All Visionaries !

12 September 2017

It is time to fill in the gap left vacant by fleeting city thinkers.
It is time to take a position on how we want to live in the future.
It is time for a visionary city.

Winy Maas’ Lecture at Design Indaba Watch it Online

07 July 2017

Watch Winy Maas’ lecture at the Indaba Festival in Cape Town, where he presented some of the research undertaken by The Why Factory.   From Design Indaba Website: If you are reading this while sitting in one of the world’s big cities chances are that you’re in a tall grey-looking building overlooking several more of […]


14 December 2016

The Official College of Architects of Madrid (COAM) in collaboration with The Why Factory and TU Delft announce the opening of the exhibition “The Why Factory: Research, teaching and public engagement (2006-2016)” reflecting on a decade’s research on the future of cities. The exhibition is organized around nine claims along which the activity of The […]

What if…?

21 September 2016

What if cars disappear? What if the planet enters a new ice age? What if we are forced to live in complete autarchy?… Having understood that there is a multitude of components with an impact in the 11 billion people city footprint, students proposed a list of future scenarios at the scale of (y)our world, […]


21 September 2016

For five days, architecture students from TU Delft, IIT Chicago and Columbia GSAPP developed an (almost) infinite matrix of components in order to measure human settlement at a global scale. Our aim is to develop a quantitative analysis of the global footprint of a 11 billion people city. Can we depict the world in an […]


21 September 2016

What do 11 billion people need? What does one person need? During this workshop, we have analyses typologies, heights, floor area ratios, accessibility, energy, biodiversity, food, automation… We have measured and compared all that can be quantified. But we did not not avoid getting to the bottom of the matter, to the bottom of the […]

Winy Maas joins GSAPP Master in Advanced Architectural Design

07 September 2016

During the Fall semester 2016, The Why factory will host a design studio at Columbia University in the City of New York, taught be Winy Maas, Javier Arpa and Adrien Ravon. The studio “Our World, Our City, Our Block” is being launched simultaneously by The Why Factory in the United States and The Netherlands, and will also be […]


22 August 2016

What does it take for a city to become world-class? And who decides? It’s not enough to look at a city’s economic performance. Great cities have always offered a more fundamental, abstract quality – a quality that no single ranking system has yet been able to measure. Hong Kong Fantasies tries to define that quality, […]