SoftWall is a research project developed by The Why Factory in collaboration with KTH Stockholm, in the frame of an EIT ICT labs project.

Taken By Surprise

Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.

AnarCity in Abitare

“Tabula Rasa in Egocity” by The Why Factory and Berlage Institute, completes the AnarCity vision presented on Abitare. AnarCity, a research studio run by Winy Maas and The Why Factory at the Berlage Institute, explores relationships between urban planning and anarchic thinking by creating and testing a series of models and case studies, produced in the space of a year by a student team and teachers Winy Maas, Felix Madrazo, Daliana Suryawinata, Jeroen Zuidgeest and Adrien Ravon.

Edible Architecture

Varkens op balkons, varkens op daken. Huizen verwarmen met energie uit varkenspoep. Architect Winy Maas begrijpt best dat zijn ideeën soms weerstand oproepen.

door Jelmer Mommers, published on Wednesdat 28 March 2012 in “De Groene Amsterdammer”


Architects face the challenges of the future head on – in a world that is rapidly changing, thereby impacting the space we live in. Tackling the ecological problems presented by overpopulation, pollution and climate change – FUTURISTIC – VISIONS OF FUTURE LIVING is an inspiring showcase, presenting designs by more than 50 architects offices – including MAD, LAVA, MVRDV, ARUP, FOSTER + PARTNERS, ARCHITECTONICS and many others – grouped by themes: “Urban”, “Towers”, “Water”, etc. The book also features a series of exploratory essays by architects and academics.

Utopia Forever

Whether created by established architects and artists or new talents, the examples in Utopia Forever are important catalysts for fundamental change and are radically shaping our notions of life in the future. The current projects and concepts from architecture, city planning, urbanism, and art collected here point beyond the restrictions of the factual to unleash the potential of creative visions. This inspiring work explores how current challenges for architecture, mobility, and energy as well as the logistics of food consumption and waste removal can be met. Text features by both architects and theorists give added insight.