The Future City is Wide.T?F Installation at the Dutch Design Week.

02 October 2017

The audio-visual installation to be shown in the Hall 1of the Klokgebouw during the Dutch Design Week (October 20-29) focuses on products that will change our world.

These products have been developed by students and researchers in the last 10 years, and are the result of a true combination of science and fiction. They are meant to provoke amazement and make us wonder. They are truly visionary: what begins as a fantasy in the imagination of the student could be a reality one day.

At the Why Factory, we believe that it is necessary to doubt, dream and imagine more. What products can make our cities wonderful, porous, adaptable, transparent, fast, biodiverse or fun? We accompany students through the process of framing and producing their fantasies, teaching them to dream and prepare them with the abilities and tools to imagine big and trigger radical change.

Our visions are made of scientific knowledge, objective data, good moments of fantasy and lots of optimism. They bring hope to the world of design and invite all actors involved in the construction of the city to think big again, pursuing collective aspirations instead of cultivating individual dreams.

Let’s bring the “all power to the imagination!” spirit back to design culture.

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