(W)ego 1:1 Installation at Dutch Design Week

03 November 2017

The Why Factory's (W)ego research takes the streets of Eindhoven. Research and concept design: The Why Factory Def design and definitive drawings: MVRDV Images: Ossip van Duivenbode

The future city is flexible. Have you ever dreamed of sleeping suspended high in the air? How would it feel to sleep inside a vertical hanging garden? What if your room was made of stairs? Would you dare to sleep in a room that was a billboard? Or inside a shimmering grotto? What is your dream room

In this installation, nine rooms are made to fulfil these idealistic but egoistic perspectives in a limited space. When confronted with the dreams of others, users must learn to negotiate with eachother. How to defend your ideals? Users start to work with and around eachother and, somehow, together create something that is even nicer. And with the surrounding intrusions and negotiations, one begins to feel that something interesting is happening ‘next door.’ Why not visit your neighbour? Thus, Ego becomes Wego.

The (W)ego installation represents a frozen moment in the living and flexible (W)ego vision. In (W)ego a research platform from The Why Factory, future urban dwellings are capable of adapting in real time to the users’ needs. This vision is detailed in a film that plays in one of the rooms of (W)ego. (W)ego shows that evolutionary and flexible architecture is possible. That the most perfect situation can be achieved at every moment, leading to an even more optimal use of our limited urban space.