MSc1 Pixel Planet: From XXS to XXL, a fully modular & adaptable world

06 April 2021

Prefabricated design goes beyond most of what we think we know about pods, containers, modules, and joints. Pixel Planet aims at revising and up-cycling the prefab modular cell. On that score, we will analyze units, measure their performances and script the design of buildings, cities and the entire Planet by combining simple cells. This economy of resources simplifies the actions on complex contexts (from analyzing the performances of the unit, to scripting and evaluating buildings, blocks, cities, or the World).


16 March 2021

The New Old is a collaborative research between The Why Factory and the IaaC Master of City and Technology that explores how we can manage all we leave behind by analyzing what does Old mean and what will become Old in the next years. By understanding its location, size and timeline we envisioned its future -by actions of removing, reusing, relocating and remembering- so we could start answering the question: What will be the New Old and how will it look like?

Winy Maas presents “Le Grand Puzzle” at Madrid’s CentroCentro centre.

27 January 2021

Winy Maas presents “Le Grand Puzzle” at Madrid’s CentroCentro centre. The book is the result of intensive research – made from 2018 to the start of 2020 – by an international team of architects and urbanists from MVRDV and The Why Factory (Delft University of Technology), in collaboration with Manifesta 13 and representatives of both Marseille institutions and universities.

IAAC Workshop: The New Old. Envisioning the future of our past

06 January 2021

Heritage is meant to embody the values and collective memory of a whole society. However, buildings, museums or monuments, conceived as manifestations of national pride and glory increasingly confront us with a problematic past. These symbols tell stories of conquest, victory and heroism, while simultaneously representing narratives of repression, racism or even genocide… Should we […]

From AMS to AM5 at Pakhuis de Zwijger

02 December 2020

Kunnen we de verwachte bevolkingsgroei gebruiken om een voorbeeldstad te ontwikkelen? De komende 30 jaar groeit de Nederlandse bevolking tot 5 miljoen mensen. Wat als ze (deels) in Amsterdam zouden worden gehuisvest? Dan zou de stad net zo dichtbevolkt zijn als Parijs. The Why Factory / TU Delft ontwikkelde met een groep van 50 masterstudenten […]


28 August 2020

On Friday August 28, Marseille will see the opening of Manifesta 13, Europe’s nomadic contemporary art biennial. Central to the event will be an urban study of Marseille led by MVRDV Founding Partner Winy Maas, engaging researchers at both MVRDV and his TU Delft-based think tank The Why Factory.

AMS studio Fall 2020

19 April 2020

Next Fall Semester, The Why Factory and AMS (Amsterdam Metropolitan Solutions) will celebrate a design studio aimed at exploring ideas for the future of the city and its metropolitan region.


05 February 2020

MVRDV co-founder and principal architect Winy Maas for The Why Factory (Delft University of Technology) is giving a lecture for the IAAC Lecture Series 2019/20, Barcelona, on Monday 10 February. The Institute for Advanced Architecture of Catalonia (IAAC) is a centre for research, education, production and outreach, with the mission of envisioning the future habitat of our society and building it in the present. IAAC runs an international IAAC Lecture Series in which architects and experts from a variety of different disciplines present their work at IAAC. In this context, Winy Maas, in a collaboration between The Why Factory (Delft University of Technology) / IAAC Faculty will give his lecture “Everything is Landscape”.

The Green Dip Workshop at IAAC Barcelona

05 February 2020

What if we cover all cities with a thick layer of green? Everything! From roofs, facades and streets, to interior walls, floors and even furniture. We have combined the knowledge of plants and buildings in The Green Dip Maker. We know what strategies on buildings we can use, and which elements can hold how much plant material. We can select the correct species for the right biomes. We know the weight of the green hats, coats, socks,how much water it needs, when it flowers and how it effects our buildings. Now our cities can be totally green… So what?

Adrien Ravon presented the green dip at Gevel 2020

30 January 2020

What if we cover all cities with a thick layer of green? Everything! From roofs, facades and streets, to interior walls, floors and even furniture. We have combined the knowledge of plants and buildings in The Green Dip Maker. We know what strategies on buildings we can use, and which elements can hold how much plant material. We can select the correct species for the right biomes. We know the weight of the green hats, coats, socks,how much water it needs, when it flowers and how it effects our buildings. Now our cities can be totally green.

Field trip to Shenzhen

13 January 2020

The workshop Qianhai 2.0 organized by The Why Factory (Delft University of Technology) will look to use the occasion of the Greater Bay Area undertaking as a point of departure for an exercise in intensive design speculation—imagining wholly novel urban futures that may emerge from this initiative.

The Green Dip Movie

12 December 2019

Why green? What are its capacities? How does green perform? How can green be implemented to our cities? Can we create a database of plant species? Can we create a software to help us do it? Can we invent a series of green elements to be implemented?

Porocity at Mori Art Museum

21 November 2019

How to open up our solid towers?

The Why Factory exhibits 81 porous towers at the Mori Art Museum in Tokyo as part of the exhibition Future and the Arts: AI, Robotics, Cities, Life – How Humanity Will Live Tomorrow.

The Green Dip is here

07 November 2019

This friday the MSc1 students will present The Green Dip. Feel free to join us in the orange room of the faculty from 14:00.

MSc2. NL54 / AMS 20: Urbanisms of hyper population

05 November 2019

In the Spring 2020, The Why factory will initiate a research in collaboration with AMS Institute (Amsterdam Metropolitan Solutions). Witihn this framework, the MSc2 studio of The Why Factory will explore the urbanism(s) capable to accommodate hyper population derived from massive incoming flows of migrants.

The Why Factory Talks

06 September 2019

We are very excited to welcome a group of 42 students to The Why Factory. This years MSc1 Studio on The Green Dip was opened with a day full of The Why Factory Talks and workshops. 

GSAPP The Green Dip workshop

06 September 2019

During the summer a group of GSAPP students came to Delft to participate in a workshop on the green dip. They developed a series of greening trends, greening strategies, greening calculations and a catalog of green qualities.

Planet Maker II: How to simulate the future planet?

03 July 2019

With a big bang, the students presented 66 new planets concluding the Planet Maker 2 Studio. Can we simulate possible scenarios which can change the planet? How to script those future planet scenarios? What do we need to know to achieve this? Who are our key planet actors? How to test their needs and capacities? […]

What if we could fly? Sky City Presentation

25 February 2019

What if we could fly? What would it look like? How would our buildings be configured? What new typologies would emerge? How dense can we live?

The students of the Sky City studio developed a vr experience of the Sky City. This is a video showing the building aggregations creating a new sky urbanism.

Winy Maas, new editor-in-chief of Domus magazine

30 November 2018

The seminal architectural publication Domus presented its new director: Winy Maas. The MVRDV principal and co-founder will head Domus for the upcoming 10 issues as part of the magazine’s new 10x10x10 editorial strategy. Maas is the second Editor-in-Chief selected as part of this 10-year plan, following in the footsteps of Italian architect and designer Michele De Lucchi.

Book Launch and Lecture by Winy Maas

01 November 2018

PoroCity – Opening up Solidity is a manifesto for the introduction of the public realm into the private sphere of our cities. The book provides the tools to make urban porosity socially, environmentally and economically valuable. The book will officially be launched on 6 November, 17:45 at Delft University of Technology and will be available for sale from nai010 booksellers

Planet Maker Studio Final Review

28 June 2018

On July 3, the results of the Planet Maker design studio by The Why Factory in collaboration with RMIT (Melbourne) and UTS (Sidney) will be presented at the orange tribune.

Winy Maas gives a lecture at IAAC

31 May 2018

Winy Maas Prof. Ir. Ing. FRIBA HAIA is one of the co-founding directors of the globally operating architecture and urban planning firm MVRDV, based in Rotterdam, Netherlands, known for projects such as the Expo 2000 and the vision for greater Paris, Grand Paris Plus Petit.

IAAC MaCT Interviews Winy Maas

18 May 2018

Globally renowned Architect and IAAC Master in City & Technology Senior Faculty Winy Maas discussed with IAAC Academic Director Areti Markopoulou the importance of the new profession of urban technologist.

Planet Maker Kickoff

25 April 2018

With the Planet Maker symposium we celebrated the MSc2 Kickoff. We are very excited to start with our ambitious Planet Maker studio.

Planet Maker Symposium

20 April 2018

Tuesday 24 April, The Why Factory will host a series of presentations related to the topic of this semester’s design studio: Planet Maker. Instructors, researchers and former students will show their work.

From Wego to Barba

16 February 2018

Next week Wednesday the 21st of February, Adrien Ravon will present the ongoing research undertaken at The Why Factory:
‘From Wego to Barba, building a fully adaptable environment’


28 December 2017

The Exhibition entitled City of Lego opened its doors last week featuring 5 Lego Towers produced by the Why Factory students for the Porous City research.

OnTheGo Final Review

30 November 2017

The final review of the OnTheGo Studio took place with Felix Madrazo, Wiel Arets and Winy Maas. “IIT Architecture meets The Why Factory.”


17 October 2017

Copy Paste is the tenth book in the Why Factory’s Future Cities Series.

Copy Paste is an invitation to copy with finesse and skill.

Copy Paste understands the past as a vast archive on which we can and must build.

Copy Paste is a reader in the art of evolution.

Copy Paste is a bad ass copy guide.

Calling All Visionaries !

12 September 2017

It is time to fill in the gap left vacant by fleeting city thinkers.
It is time to take a position on how we want to live in the future.
It is time for a visionary city.

Winy Maas’ Lecture at Design Indaba Watch it Online

07 July 2017

Watch Winy Maas’ lecture at the Indaba Festival in Cape Town, where he presented some of the research undertaken by The Why Factory.   From Design Indaba Website: If you are reading this while sitting in one of the world’s big cities chances are that you’re in a tall grey-looking building overlooking several more of […]