Taken By Surprise
Cutting-Edge Collaborations between Designers, Artists and Brands
Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.
“Supported by LEGO and independent creative firm Arup, the participating students used LEGO bricks as a new modelling material to illustrate their research results and I a means of fundamental architectural experimentation.”